Born in the Louisiana Bayou Dat Reel Craw

The Dat Reel Craw wasn't designed at a drawing board—it started with a real Louisiana crawfish.

Every ridge, claw, and body segment was molded from the real thing to create one of the most realistic crawfish profiles we've ever built. Designed to be flipped, pitched, dragged, or swim through cover, the Dat Reel Craw delivers the life like appearance and action big bass can't ignore.

Handcrafted one at a time and built to handle giants.

So real, the bass don't ask questions.

Dat Reel Shad

Inspired by the baitfish that grow big bass, handcrafted for anglers who refuse to settle for average.

Built for anglers chasing the fish of a lifetime, the Dat Reel Shad combines a realistic 6in baitfish profile, natural swimming action, and handcrafted detail into one deadly package.

Designed to imitate the larger forage bass can't resist, it's the perfect choice when you're looking for quality over quantity.

Because giants don't eat snacks.

Coming soon

BFZ Swim Jigs — Coming Soon!

Hand-tied skirts, premium components, and fish-catching color patterns available in 5/16 oz, 3/8 oz, and 1/2 oz sizes. Built for grass, timber, docks, and open water.

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